Giovanni Fois is one of Italy's most followed fitness creators, known for his content on fitness, nutrition, and motivational lifestyle. Not just a YouTuber, but a digital entrepreneur with a highly active community: he has surpassed 2.2 million followers on Instagram, YouTube, and TikTok, racking up nearly half a billion views across all his channels.

He recently entrusted us with the project for the new Muscle Tech collection for his Okami Zone brand: we developed a 3D design for the gym t-shirt, accompanied by a promo video designed to capture attention on social media.

The identity of the shirt fully reflects the brand's values: strength, style, and innovation. Dynamic lines, a bold color palette, and an aesthetic meticulously crafted down to the smallest details make the garment a symbol of performance and belonging.